About us

Established on September 18, 2014, Sunward Rise Co., Ltd. (Trieu Duong Co., Ltd.) is based in Lao Cai City, Vietnam, specializing in natural flavors, fragrances, and spices. Evolving from our roots in import-export, we are now a leading manufacturer committed to Innovation, Creativity, and Sustainable Development. Our raw materials come from naturally cultivated and hand-harvested cinnamon trees from two major regions in Lao Cai and Yen Bai provinces, spanning 200,000 hectares, including our own 1.83 million m² plantations.

In 2017, we built the Pho Rang Cinnamon Essential Oil Extraction Factory at the center of this raw material hub. The facility, covering 24,000 m², produces over 200,000 kg of natural cinnamon essential oil, 400,000 kg of cinnamic aldehyde, and 210,000 kg of benzaldehyde annually. Additionally, we process and supply over 3,000 tons of various types of cinnamon bark each year. Located close to a dense network of cinnamon farmers, we ensure a consistent, high-quality supply.

Sunward Rise (Trieu Duong) is proud to be the only company selected by USAID to collaborate with farmers and production cooperatives in planting, nurturing, processing, and marketing cinnamon products sustainably and in an environmentally friendly manner. This partnership underscores our commitment to creating green, sustainable value chains.

At Sunward Rise (Trieu Duong), sustainability is at the heart of our strategy. We are investing in factory expansion and renovation with advanced technologies to reduce CO2 emissions and promote eco-friendly production. Through partnerships with local farmers, we establish cooperatives and purchasing points to promote sustainable practices, improve farmer incomes, and align with USDA and BIO certifications. Our data-driven ecosystem management enables smarter control of planting areas, ensuring greener production and precise monitoring of raw materials.

We actively engage in global industry organizations to strengthen our presence in the global supply chain and reinforce our commitment to providing sustainable, naturally pure products. With a stable raw material base, modern production facilities, and skilled workers, we deliver high-quality products with a focus on long-term reliability and sustainability.